Elevators are an essential part of urban infrastructure, yet they continue to create confusion and inefficiencies for users. Whether it’s figuring out which call button to press, or navigating unclear control panels, the experience can be frustrating. We have transformed the elevator into an accessible experience that tackles these real-world problems while improving efficiency and user experience.

Cambrian Bioworks recognized the need for a new user interface for Manta, their advanced DNA extraction machine. Despite its groundbreaking technology, Manta's existing interface failed to meet the usability expectations of its diverse user base, leading to inefficiencies in real-world applications.

MedTech remains frustratingly hard to use, with poor design leading to critical errors that can cost lives. Bad UX in healthcare is more than a frustration, it's a matter of survival and requires a shift to human-centered design.