We are a global design consultancy based in India, with experience spanning automobile, biotech, consumer tech and manufacturing industries. We bridge the gap between complex systems and the human experience, integrating functionality with user needs.
THE Curve
Stay
Ahead
OF The
Curve
We are a global design consultancy based in India, with experience spanning automobile, biotech, consumer tech and manufacturing industries. We bridge the gap between complex systems and the human experience, integrating functionality with user needs.
THE PATH
/TO BETTER
DESIGN
Human factors explore how people interact with technology, and drawing from this, we aim to design solutions that make these interactions more intuitive and efficient.
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Cambrian Bioworks
Keurig
manta
Pricol
Whirlpool Grainmaker
/BUILDING
SOLUTIONS
THAT LASTS
We collaborate closely with subject matter experts to address the complexities of niche sectors, with an in-house team of 50+ seasoned design practitioners. Combining domain-specific knowledge with research-driven strategies, we create products and interfaces that enhance usability and elevate user experiences, fueled by a shared passion for reshaping how users interact with technology.
Let's Talk
Solving problems at the intersection of humans & machines
transforming complexity into clarity /powered by a skilled team
Our team of design specialists draws from a diverse array of disciplines - industrial design, HMI design, UI design, filmmaking, music production, animation, and more. This unique blend of expertise enables us to approach every project from both relevant and unconventional perspectives, crafting tailored experiences.